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About.

Etude was launched in 2024 by Matthew Parsons, as a vehicle to support companies with content, covering everything from strategic planning and report writing to event programming and media relations.

Matthew has an extensive background in business journalism, specialising in the travel travel industry, and has a track record helping brands drive revenue through innovative strategies.

He puts his strategic mindset to use to deliver highly impactful campaigns, content strategy and distribution plans, ensuring alignment with overarching business goals.

MP