Skip to content

Welcome to Etude.

Etude is a content agency with a long-form, journalistic approach to marketing. Founded by Matthew Parsons, an award winning journalist and former editor at Skift and the Business Travel News Group, Etude helps organisations deliver original, editorially led content that brings their brand story to life.

Testimonials.

“Matthew was instrumental in the success of both our Smart, Safe and Sustainable Summit and the Altos, expertly managing content across channels and ensuring our messaging resonated with key audiences. His strategic oversight of media relations and PR coverage helped us achieve strong visibility and engagement throughout both events. His professionalism, creativity, and collaborative spirit made a huge impact — we couldn’t have done it without him.”  

Joy Abi Aad, Marketing Director,
AltoVita 

"Matthew is absolutely brilliant to work with. He just 'get's it'. He's got a really solid understanding of the travel sector and can take a brief and really run with it. His articles are always insightful, understand the nub of the issue that needs to be communicated, and make sense in today's complex world of travel, technology, and lodging. He's also a joy to collaborate with."

Jessica Gillingham, Founder and CEO,
Abode Worldwide 

"His knack for distilling complex topics into accessible content for diverse audiences was outstanding. Whether racing to respond to breaking news or collaborating across time zones, Matthew consistently delivered at a world-class level with finesse."

Sean O’Neill, Senior Hospitality Editor,
Skift 

“It is always a great pleasure to work with Matthew and to benefit from his expertise in the world of tourism and hospitality, and the critical and constructive perspective he brings to the subjects entrusted to him.”

Franck Maisonneuve, Managing Director,
Hotel Conseil & Transaction 

Etude is a registered company in France. Siret: 929 629 095 00019. Registered office: 18 Rue Louis Besquel, Vincennes, 94300, France